So that the Facebook algorithm can Whatsapp Mobile Number List easily do its job here for specific end users. Enable other similar platforms that are also widely used by the target audience, such as Snapchat and TikTok, where interest-based Whatsapp Mobile Number List targeting is still allowed. 7. Aftermath of iOS 14.5 Facebook Privacy Update It's been a while since the infamous iOS 14 update was introduced. Apps now have to ask the user whether it is allowed to track activity in order to show more relevant advertisements. 88% of users said no, as a Whatsapp Mobile Number List result of which Facebook has had to limit itself in receiving and processing cookie data.
The limitations can be seen across the Whatsapp Mobile Number List entire business platform: The retargeting audiences have become a lot smaller than before. The attribution period within the report has been reduced to a Whatsapp Mobile Number List maximum of 7 days. Limited optimizations for app install campaigns have been introduced. Your website domain must be verified so that Facebook can verify that you are authorized to edit website events. Up to 8 default events can be set for campaign optimization. Immediately after the announcement, it turned Whatsapp Mobile Number List out that Facebook was fairly concerned about the iOS 14 update.
Advertisers were also very Whatsapp Mobile Number List concerned. Still, it seems that Facebook is still relatively unaffected by this development. To be continued… Curious about how you can use more Facebook data for your campaigns? Then make sure that the Facebook Conversion API is implemented (trend 3). Then your retargeting Whatsapp Mobile Number List audiences get bigger and you get better results. This article was created with the help of Marvin Jansen, Joshua Brazil, Pascalle Winde, Danny van Heusden and Freek Jautze.Column – How current are the “old” marketing lessons in the online world? Do the marketing books need to be rewritten? Every Whatsapp Mobile Number List marketer has been brought up with the notion “the customer is king!”.