Mar 30, 2022
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While these numbers are based on Email List what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges Email List in measuring usage of our products across large online and mobile populations around the world. The largest data management company in the world says it doesn't Email List really know if its numbers are accurate. Estimates? What marketing professional wants estimated results after the fact? It Email List gets worse. Emphasis mine: In the fourth quarter Email List of 2017, we estimate that duplicate accounts may have represented approximately 10% of our worldwide MAUs. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as India, Indonesia Email List, and the Philippines, as compared to more developed markets. In the fourth quarter of 2017, we estimate that false accounts may have represented approximately 3-4% of Email List our worldwide MAUs. Let that sink in. Facebook is admitting that Email List "approximately" 10% of its monthly active users are fake. Interestingly, they don't mention what percentage of their daily active users are fake. And that's the problem with social media. You don't know what's real and what's fake anymore. Social media hasn't been real for a while. As marketers and advertisers, we pride ourselves on accuracy. Email List In the olden times of marketing and advertising, we obsessed over rating numbers of tv shows, readership for print promotions, and delivery success rates for direct mail.